Designed apparel collections supporting Jordan Brand’s collegiate and retail business, including product for Howard University and major retail partners across North America. The work spanned concept development, graphics, color, product storytelling, and technical execution while maintaining Jordan Brand’s distinct design language across consumer and marketplace needs.
Designing brand tees for Jordan Brand was my very first project coming on to the brand. I continued telling the brands story through various graphic filters, techniques, and themes.
I got the opportunity to creative direct and design the first three Howard University collections. I directed a team of 4 designers (One graphic designer, two cut-and-sew designers, and a technical designer). Inspiration came through research, Howard University’s history, current trends in streetwear, and fabrications while showing some restraint to keep each collection timeless and designed to last the test of time.
