Brandon Crenshaw

Apparel Design Director

I believe the best apparel is more than something people wear—it tells a story, builds community, and creates lasting emotional connections. Throughout my career, I've focused on designing products that blend creativity, technical precision, and commercial thinking, transforming ideas into apparel that performs in the marketplace.

Over the past decade, I've led apparel design and product development across lifestyle, athletic, licensed, and creator-driven brands. My experience spans every stage of the product lifecycle—from trend research, concept development, and original silhouette creation to technical design, factory-ready tech packs, garment construction, and final production. I've had the opportunity to contribute to globally recognized brands including Nike/Jordan Brand, creator-led businesses like New Rockstars, licensed collaborations such as the Wu-Tang World Cup Collection, and most recently, leading apparel strategy and product development for Absolute Recomp.

I thrive in fast-moving environments where creativity and execution carry equal weight. Whether I'm building seasonal collections, collaborating with product development and marketing teams, or refining technical details with manufacturing partners, my goal is always the same: create products that people remember, wear, and return to.

I believe great design isn't about following trends—it's about understanding people, anticipating what's next, and building products that earn a place in their everyday lives.

What I lead

Nike Maxim Award Winner

2022

Design Team of the Year

Selected Experience

A selection of collections I’ve led from initial research and trend analysis through creative direction, product development, and storytelling—translating consumer and cultural insights into cohesive, commercially relevant product.

Jordan Brand/ Nike
Jordan Essentials collection

Year
2024

Absolute Recomp
250th Anniversary Collection

Wu-Tang Clan
Wu-Tang World Cup Collection

Year
2026

Year
2026

Apex Dance & Performing Arts
Team Uniforms

Year
2026

How I lead

I believe great leadership starts with a clear vision and grows through trust, collaboration, and accountability. I lead by creating space for people to bring their strongest ideas forward while setting a high standard for creativity, execution, and purpose. My goal is to build teams where people grow, great ideas become great products, and design creates meaningful impact for both the consumer and the business. And most importantly, having a lot of fun in the process.

Design Leadership

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Product Strategy

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Creative Direction

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Apparel Design

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Product Development

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Brand Storytelling

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Trend Analysis/ Research

Design Leadership ✳︎ Product Strategy ✳︎ Creative Direction ✳︎ Apparel Design ✳︎ Product Development ✳︎ Brand Storytelling ✳︎ Trend Analysis/ Research